Another idea

Lesson Nine: Be Interested.

Simple, really. Bernbach’s book started life as a talk. It’s super-short, and the only thing he really dwells on is the importance of general interest. It’s the useless but interesting stuff that helps everything fall into place.

Not unrelated, Russell’s talk for Radio 4 is online now. Listen to it.

EDIT: 06/10/11
“The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.” – Steve Jobs, 2005

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