Matthew Sheret

As most of you know, I started working full time for Last.fm about a month ago now, following a little over a month of freelancing. The ad below represents some of the work that straddles that divide, scripted as a freelancer, produced as a staffer.

It’s Last.fm’s first major advertising push, rolled out on the XTP network on the London Underground. I’m really pleased with it. Seeing it in the flesh – and seeing the response to it – was pretty awesome.